Market Research Plan Templates

Market Research Templates

This Market Research Template Pack
includes 12 templates (10
Word + 2 Excel).
You can use these templates, forms, checklists, and questionnaires to
gather, record, and analyze data so you have the information you need to
drive your Business Plan and Marketing strategies forward.

Template Pack

This template pack
includes:

• Market Plan Template
  (16 pages) Use this template to capture 1. Why You Need Research,
  2. Who You Want to Target, 3. How to Plan 4. Collect Data, 5. Analyze
  Data, 6. Report Findings, and 7. Make Decisions.
• Market Plan Brief
  Template (6 pages) Use this document to brief Consultants on your
  Market Research requirements.
• 10 Free
  Templates including Brand Loyalty Survey, Competitor Analysis,
  Demographic Comparison, Demographic Profile, Industry Analysis
  Checklist, Market Planning Checklist, Cost Analysis, Market
  Research Spreadsheet, Market Survey, and a Project Plan.

Table of
Contents

The Market Research Plan
(MS Word, 16 pages) contains the following chapters. The other
checklists, questionnaires, surveys and templates are listed below. 

1 Executive Summary

1.1 Goals

1.2 Points Of Contact



2 Market Research Plan

2.1 Stage 1 – Why You Need a Market Research Plan?

2.2 Stage 2 – Who are your Customers?

2.3 Stage 3 - How Are Your Going To Get The Information?

2.4 Stage 4 – Collect Data

2.4.1 Train Your Staff

2.4.2 Make it Sharable

2.4.3 Avoid Corrupt Data

2.4.4 Design Carefully

2.5 Stage 5 – Analyze Data

2.6 Stage 6 – Generate Report Findings

2.6.1 Descriptive Data Analysis

2.6.2 Inferential Data Analysis

2.7 Stage 7 – Choose Best Strategies



3 Market Plan Budget

Why Use a
Market Research Plan?




As a small business owner, you're looking for ways understand:

• Who are your current
  customers and potential customers?


• What do I really know
  about them? Where do they live? Do they prefer to shop online or
  offline?


• What do they want to
  buy?


• What is their average
  income? What’s the disposable income?


• What type of products
  do they have (Skoda), like to have (slightly bigger Car), and aspire
  to having (BMW)?


• How much are they
  willing to pay for my products?


• Can they find my
  products where they go shopping? If not, why?


• What do they think of
  my business? Do they think we’re reliable, trustworthy, good value?


• How does my business
  compare with my competitors?

Moving Targets

Marketing Research deals
with moving targets. Last year you couldn’t give away Tablet PCs. Then
Apple launched its iPad. Suddenly everyone wants one.

Marketing research looks
at what makes people choose to buy one product over another. What
makes them suddenly switch brands? What makes them recommend one product
over another?

To do this you need to
gather facts, examine opinions and organize them in a structure manner.
This lets you drill down and see what makes people want to buy - not
just what you want to sell them.