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MKT 435 Wk 5 - Apply: Summative Assessment

MKT 435 Wk 5 - Apply: Summative Assessment PLDZ-17788
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MKT 435 Wk 5 - Apply: Summative Assessment

  1. Joe’s Supermarket is an international market that features food items from around the world. Patrons of Joe’s Supermarket often shop there weekly for their grocery needs and to chat with Joe himself. How would Joe rate the loyalty of his customers?
  • These customers are extremely loyal to the brand and would not be easily swayed by lower-priced competitors.
  • These customers are loyal for the moment but would abandon the brand if Joe started making changes to the store.
  • These customers are extremely loyal to the brand and would be easily swayed by lower-priced competitors.
  • These customers are not loyal to the brand and would not be easily swayed by lower-priced competitors.

 

 

  1. Joe’s Supermarket is an international market that features food items from around the world. Joe is struggling to attract patrons with all of the competition nearby. To stand out against the competition, which of the following would Joe do?
  • Joe would send targeted ads to locals to attract patrons.
  • Joe would analyze what makes his supermarket unique.
  • Joe would start honoring competitor’s coupons like the other stores do.
  • Joe would open a mobile grocery store to find patrons.

 

 

 

  1. 3. Joe’s Supermarket is an international market that features food items from around the world. Joe is struggling to attract patrons with all of the competition nearby and is considering changing his pricing strategy to include comparisons of other supermarkets nearby. Why did Joe make this decision?
  • Joe needs to find a balance between quality and sacrifice and anchoring his price will help him do that.
  • Joe needs to find a balance between quality and perception and anchoring his price will help him do that.
  • Joe needs to find a balance between quality and sacrifice and anchoring his price will prevent him from doing that.
  • Joe needs to find a balance between quality and perception and anchoring his price will prevent him from doing that.

 

 

  1. 4. Joe’s Supermarket is an international market that features food items from around the world. Joe is struggling to attract patrons with all of the competition nearby and is considering alternative places to promote his business. Which of these explain how Joe can adjust his place?
  • Because Joe’s Supermarket is a local, brick-and-mortar location, Joe can join other local and online marketplaces.
  • Because Joe’s Supermarket is a local, brick-and-mortar location, he should focus exclusively expanding his digital reach through an app.
  • Because Joe’s Supermarket is a local, brick-and-mortar location, Joe has no options but to wait until people notice the supermarket.
  • Because Joe’s Supermarket is a local, brick-and-mortar location, Joe should only join other local marketplaces.

 

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