MKT 435 Wk 5 - Practice: Topic 11 Quick Check

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MKT 435 Wk 5 - Practice: Topic 11 Quick Check

2. When does a consumer’s first interaction with any brand occur?

• After the customer realizes there is a problem to be solved
• Before the consumer realizes there is a problem to be solved
• When the consumer makes a purchase
• When the consumer Googles the company

3. An everyday purchase is triggered by which type of stimuli?

• External stimuli
• Internal stimuli

4. Advertisements, commercials, and promotions source which type of stimuli?

• Internal stimuli
• External stimuli

5. To gain market share, what must novice brands do?

• Make themselves look like the leading brand
• Price their products and services at a lower price than larger brands
• Interrupt the monotony of everyday purchase decisions
• Branch into other areas

6. Which of the following is an example of a modern information search company?

• Google and other search engines
• Online reviews and recommendations
• Third-party comparison companies
• All of the above

7. In the alternative search stage, what parameters might a consumer consider? Select all that apply.

• Salesperson
• Cost
• Convenience
• Terms and conditions

8. According to the text, why might a consumer arrive at the purchase stage and abandon the consumer journey?

• Change in financial situation
• Boredom
• Positive  from a friend and influencer
• Receiving a deal from the brand

9. If you purchased a new pair of running shoes from the same brand for $100 quarterly for a decade, what is your customer lifetime value?

• $4,800
• $4,000
• $8,000
• $1,410

1. What is an example of the action a brand may take during the purchase phase of the customer journey?

• Present information
• Offer a discount
• Provide a guarantee
• Send a follow-up survey

1. What is an example of the action a brand may take during the post-purchase phase of the customer journey?

• Offer a discount
• Send a follow-up survey
• Present information
• Provide a guarantee