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MKT 435 Wk 4 - Practice: Topic 9 Quick Check

MKT 435 Wk 4 - Practice: Topic 9 Quick Check PLDZ-17782
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MKT 435 Wk 4 - Practice: Topic 9 Quick Check

  1. What are the two types of customer loyalty?
  • Behavioral and emotional
  • Cognitive and attitudinal
  • Emotional and attitudinal
  • Behavioral and attitudinal

 

 

 

 

  1. ________ is our ultimate goal where our consumers spend more money on our brand versus our competitors in the same product category.
  • Loyalty of revenue
  • Loyalty of wallet
  • Share of revenue
  • Share of wallet

 

 

 

 

  1. Which company is an example of product-led marketing?
  • Zoom
  • Coca-Cola
  • WordPress
  • Walmart

 

 

 

  1. When consumers are continuously exposed to multiple prices, they develop an internal ________.
  • Flexible price
  • Reference price
  • Anchor price
  • Buyer price

 

 

 

  1. ________ allows us to leverage localized wireless content in a certain geographical place.
  • Geography marketing
  • Proximity marketing
  • Wireless marketing
  • Accessibility marketing

 

 

 

  1. Which social media strategies promote customer loyalty? Select all that apply.
  • Posting stock photos
  • Asking your audience questions
  • Posting only promotional sales
  • Sharing behind the scenes of your company
  • Sharing meaningful content
  • Sharing quotes that reflect your brand values

 

 

 

 

  1. How can employees improve customer loyalty?
  • Focusing mainly on transactions
  • Directing customers what to do
  • Micromanaging the situation
  • Help customers own the moment

 

 

 

  1. What are examples of physical evidence?
  • Websites
  • Invoicing
  • Ambient conditions
  • Uniforms
  • All of the above
  • None of the above

 

 

 

  1. Walt Disney’s Imagineering is an example of which of the 8 Ps?
  • Process
  • Product
  • People
  • Place

 

 

 

  1. What emotion does a partnership capitalize on to increase customer loyalty?
  • Trust
  • Happiness
  • Satisfaction
  • Excitement

 

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