MKT 435 Wk 4 - Practice: Topic 9 Quick Check
MKT 435 Wk 4 - Practice: Topic 9 Quick Check
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MKT 435 Wk 4 - Practice: Topic 9 Quick Check
- What are the two types of customer loyalty?
- Behavioral and emotional
- Cognitive and attitudinal
- Emotional and attitudinal
- Behavioral and attitudinal
- ________ is our ultimate goal where our consumers spend more money on our brand versus our competitors in the same product category.
- Loyalty of revenue
- Loyalty of wallet
- Share of revenue
- Share of wallet
- Which company is an example of product-led marketing?
- Zoom
- Coca-Cola
- WordPress
- Walmart
- When consumers are continuously exposed to multiple prices, they develop an internal ________.
- Flexible price
- Reference price
- Anchor price
- Buyer price
- ________ allows us to leverage localized wireless content in a certain geographical place.
- Geography marketing
- Proximity marketing
- Wireless marketing
- Accessibility marketing
- Which social media strategies promote customer loyalty? Select all that apply.
- Posting stock photos
- Asking your audience questions
- Posting only promotional sales
- Sharing behind the scenes of your company
- Sharing meaningful content
- Sharing quotes that reflect your brand values
- How can employees improve customer loyalty?
- Focusing mainly on transactions
- Directing customers what to do
- Micromanaging the situation
- Help customers own the moment
- What are examples of physical evidence?
- Websites
- Invoicing
- Ambient conditions
- Uniforms
- All of the above
- None of the above
- Walt Disney’s Imagineering is an example of which of the 8 Ps?
- Process
- Product
- People
- Place
- What emotion does a partnership capitalize on to increase customer loyalty?
- Trust
- Happiness
- Satisfaction
- Excitement
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MKT 435 Wk 4 - Practice: Topic 9 Quick Check
What are the