MKT 435 Wk 4 - Practice: Topic 9 Quick Check

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MKT 435 Wk 4 - Practice: Topic 9 Quick Check

1. What are the two types of customer loyalty?

• Behavioral and emotional
• Cognitive and attitudinal
• Emotional and attitudinal
• Behavioral and attitudinal

2. ________ is our ultimate goal where our consumers spend more money on our brand versus our competitors in the same product category.

• Loyalty of revenue
• Loyalty of wallet
• Share of revenue
• Share of wallet

3. Which company is an example of product-led marketing?

• Zoom
• Coca-Cola
• WordPress
• Walmart

4. When consumers are continuously exposed to multiple prices, they develop an internal ________.

• Flexible price
• Reference price
• Anchor price
• Buyer price

5. ________ allows us to leverage localized wireless content in a certain geographical place.

• Geography marketing
• Proximity marketing
• Wireless marketing
• Accessibility marketing

6. Which social media strategies promote customer loyalty? Select all that apply.

• Posting stock photos
• Asking your audience questions
• Posting only promotional sales
• Sharing behind the scenes of your company
• Sharing meaningful content
• Sharing quotes that reflect your brand values

7. How can employees improve customer loyalty?

• Focusing mainly on transactions
• Directing customers what to do
• Micromanaging the situation
• Help customers own the moment

8. What are examples of physical evidence?

• Websites
• Invoicing
• Ambient conditions
• Uniforms
• All of the above
• None of the above

9. Walt Disney’s Imagineering is an example of which of the 8 Ps?

• Process
• Product
• People
• Place

1. What emotion does a partnership capitalize on to increase customer loyalty?

• Trust
• Happiness
• Satisfaction
• Excitement