MKT 435 Wk 2 - Practice: Topic 4 Quick Check

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MKT 435 Wk 2 - Practice: Topic 4 Quick Check

• Focus groups
• Surveys
• Questionnaire
• Social media listening

2. The primary emotions in Plutchik’s wheel of emotions come in pairs. What emotion is paired with trust?

• Anticipation
• Disgust
• Joy
• Sadness

3. What are the two main emotions driving gift giving?

• Pride and delight
• Pride and affection
• Surprise and affection
• Delight and surprise

4. Which is an important component of emotional storytelling?

• Isolate our consumers emotionally
• Take the audience through a change
• Feature our products prominently
• Root for minor characters

5. Our personality traits are characterized by what three key indicators?

• Consistency, stability, and individual differences
• Consistency, stability, and similarities
• Inconsistency, individual differences, and instability
• Stability, individual differences, and inconsistency

6. If you were a middle-aged consumer, which of Erik Erikson’s stages would you be in?

• Integrity versus despair
• Intimacy versus isolation
• Generativity versus stagnation
• Industry versus inferiority

7. What are the five dimensions of the big five personality model? Select all that apply.

• Compassion
• Conscientious
• Affluence
• Neuroticism/Emotional Range
• Openness
• Extraversion
• Agreeableness

8. What marketing strategy would you use to attract a consumer that scores high on the extraversion scale?

• Email marketing
• Contests
• Blogs
• Informational ads

9. What are the three key defining factors in the AIOs?

• Attitudes, interests, and opinions
• Attitudes, indicators, and opinions
• Agreeableness, interests, and opinions
• Agreeableness, interests, and openmindedness

1. Which brand is an example of lifestyle marketing?

• a. Red Bull
• b. Apple
• c. Nike
• d. All of the above