MKT 435 Wk 2 - Practice: Topic 3 Quick Check

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MKT 435 Wk 2 - Practice: Topic 3 Quick Check

1. Consumer motivations are ________.

• Unobservable and internal states
• Observable and internal states
• Observable and external states
• Unobservable and external states

2. What is the correct order of elements in the expectancy theory?

• Motivation, valence, instrumentality, expectancy
• Expectancy, valence, instrumentality, motivation
• Expectancy, instrumentality, valence, motivation
• Instrumentality, expectancy, motivation, valence

3. Which of the below are levels of Maslow’s hierarchy of needs? Check all that apply.

• Cognition
• Physiological
• Social-emotional
• Esteem
• Self-actualization
• Love/belonging
• Safety

4. Which of the below volunteer recruitment marketing strategies gives a volunteer a feeling of self-actualization?

• Affiliation
• Prestige
• Creativity
• Stability

5. What are the characteristics of promotion-centered consumers? Check all that apply.

• Maximize benefits and rewards
• Realize hopes and accomplishments
• Use factual information
• Make speedy decisions

6. ________ happens when consumers have two incompatible goals which could be positive or negative.

• Preventable conflict
• Motivational conflict
• Promotional conflict
• Attitude conflict

7. What is an example of attitude objects?

• Product
• Company
• Retailer
• Product attributes
• Brand
• All of the above
• None of the above

8. A consumer feels happy when they use milk in a biodegradable container. This is an example of what stage of the ABC model?

• Affect
• Multiattribute
• Cognition
• Behavior

9. The “______ Effect” occurs when consumers feel success and autonomy in the making process while investing their labor.

• Build-a-Bear
• IKEA
• Betty Crocker
• Mcdonald’s

1. What is a brand design example of cognitive dissonance?

• Using consistent color schemes on all communication channels
• Using a formal tone of voice for a medical product
• Changing to a different color in a logo
• Keeping the same icon on a logo