MGT 526 Wk 5 - Practice: The Changing Management Environment | eBooks | Education

MGT 526 Wk 5 - Practice: The Changing Management Environment

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MGT 526 Wk 5 - Practice: The Changing Management Environment 

Global Markets: Disney Imagineering

 

Walt Disney envisioned a place where parents could take their children and everyone could enjoy themselves. He created a world of magic and wonder that has expanded globally.

 

Disneyland was opened in 1955 in Anaheim, California. Since then, Disney theme parks have opened in Florida, Paris, Hong Kong, and Tokyo. Disney expected to open its newest park in Shanghai in 2014. The task of the Disney Imagineering team is to create parks that offer unique cultural experiences in a traditional Disney entertainment format. Disney Imagineers need to consider many factors when designing a new park in a foreign country. This video demonstrates the challenges Disney faces in the global environment.

 

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