MKT 421T Wk 5 Discussion - Integrated Marketing

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MKT 421T Wk 5 Discussion - Integrated Marketing

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member. 

Due Day 3 

Respond to the following in a minimum of 175 words: 

• Discuss the integrated marketing communications (IMC) concept. Why is it important for marketers to use a blend of different promotional tools or methods? How does social media play a role in the IMC process?

Due Day 7 

Post 2 replies to classmates or your faculty member. Be constructive and professional.