MKT 443 Wk 4 Signature Assignment: Social Media Evaluation | eBooks | Education

MKT 443 Wk 4 Signature Assignment: Social Media Evaluation

MKT 443 Wk 4 Signature Assignment: Social Media Evaluation PLDZ-16768
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MKT 443 Wk 4 Signature Assignment: Social Media Evaluation

About Your Signature Assignment

Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. Signature/Benchmark Assignments are graded with a grading guide or an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for course/program improvements.

Pick a company of your choice and evaluate its social marketing posts.

Select two different platforms, and analyze a total of 50 posts (25 from each platform). Before starting, be sure that the selected company has posts on two different platforms (i.e. Facebook and Instagram.)

Write a 700- to 1,050-word paper.

Analyze which posts are the most engaging by measuring its likes, shares, and comments. 

Answer the following questions:

  • Are the posts promotional, sales oriented, or educational?
  • Do they link to another site or to more content? 
  • Do you see trends in which posts generate the most conversation? 
  • Are there images or links?  
  • What time of day are the posts? 

Create a spreadsheet to tally the data that you found in the posts.

Evaluate the trends, and make recommendations based upon what seems to work best. 

Include at least two references.

Format your assignment according to APA guidelines.

Submit your analysis, which should include your data (Microsoft® Excel spreadsheet) and recommendations in a Microsoft® Word document. 

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