MKT 438 Wk 3 Team - Phase 1: Public Relations Campaign for a New Product or Service Pape
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MKT 438 Wk 3 Team - Phase 1: Public Relations Campaign for a New Product or Service Paper
Note: This Learning Team assignment has two components. You will be completing the first part in Wk 3 and the second part in Wk 4.
Your public relations firm has been selected to develop a promotional campaign for an industry that is launching a new product (or service).
Write a 700- to 1,050-word paper that includes the following:
- A description of the product or service for which you will be developing a promotional campaign
- The intended audience(s) for the product or service.
- Characteristics that make your product/service unique
- Ideas about how to showcase the best qualities of your product/service to your intended audience
- Media sources (channels) and other external promotional materials that you can employ to best reach your audience(s)
- Promotional opportunities for this product/service within your client's company
- Research that you conduct to ensure your initial approach is on target, including an explanation as to why you selected this particular approach
- Two or three clearly stated objectives/goals for your campaign
Format your paper consistent with APA guidelines.
Submit your assignment.