MKT 438 Wk 1 - The Role of Public Relations Paper

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MKT 438 Wk 1 - The Role of Public Relations Paper

Select a company, business, or non-profit organization, and provide an example about how public relations (PR) principles apply.

Write a 700- to 1,050-word paper in which you examine the following:

• The multiple definitions of public relations
• The connection between PR and the promotional aspect of the marketing mix (e.g., advertising, publicity, public relations)
• How are they similar and how are they different?
• How might PR be more important during a crisis situation for an organization?

Include two outside references, as well as citations with your paper.

Format your paper consistent with APA guidelines.

Submit your assignment.