BRM 353 Wk 5 - Brand and Product Management Scenario Analysis Paper

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BRM 353 Wk 5 - Brand and Product Management Scenario Analysis Paper 

Resource:Strategic Brand Management, Ch. 14, Product/Brand Development: Phase III Grading Guide

Refer back to the brand chosen for the Week 1 assignment.

Discuss each of the following questions in 175 to 350 words each:

• How is your brand marketed in different countries? Does it use a standardized or customized approach? 
• Assess your brand's global branding success against the Ten Commandments of Global Branding as provided in Figure 14.5 (Keller).
• How has your brand's marketing evolved in response to changing social, demographic, and ethical issues? 

Format your paper consistent with APA guidelines.