BRM 353 Wk 4 - Brand Audit Presentation

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BRM 353 Wk 4 - Brand Audit Presentation

Resource:Strategic Brand Management, Ch. 8, Brand Audit Presentation Grading Guide

Refer back to the brand chosen for the Week 1 assignment.

Conduct a brand audit for the brand using the Rolex Brand Audit as a guide from Ch. 8.

Create a 10- to 18-slide Microsoft® PowerPoint® presentation with speaker notes to deliver your brand audit.

Include the following:

• Background
• Brand Inventory
• Brand Exploratory
• Strategic Recommendations
• Tactical Recommendations

Cite all sources according to APA formatting guidelines.