BRM 353 Wk 2 Team - Product/Brand Development: Phase I | eBooks | Education

BRM 353 Wk 2 Team - Product/Brand Development: Phase I

BRM 353 Wk 2 Team - Product/Brand Development: Phase I PLDZ-15596
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BRM 353 Wk 2 Team - Product/Brand Development: Phase I

Resource:Product/Brand Development: Phase I Grading Guide

 

Students will be working in their Learning Team as a development team, creating and developing their own brand/product throughout the remainder of the course. 

For the first phase of development:

  • Identify the target market.
  • Define the brand elements using the six building blocks discussed in the readings.
  • Define the brand equity position.
  • Create a brand management strategy for the brand and its products.
  • How should the product be promoted/marketed?
  • Develop a social media strategy.
  • Identify and address the challenges and opportunities as they relate to the brand's niche and competition.

 

Create a 7- to 10-slide Microsoft® PowerPoint® presentation to present your brand or product.

 

Include speaker notes to add more detail and explanation to each slide.

 

Cite all sources according to APA formatting guidelines.

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