BRM 353 Wk 2 Team - Product/Brand Development: Phase I

Click Here To Download Your Files :

https://hwsell.com/category/brm-353/

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

You can buy more tutorials from the below link

https://www.hwsell.com/

BRM 353 Wk 2 Team - Product/Brand Development: Phase I

Resource:Product/Brand Development: Phase I Grading Guide

Students will be working in their Learning Team as a development team, creating and developing their own brand/product throughout the remainder of the course. 

For the first phase of development:

• Identify the target market.
• Define the brand elements using the six building blocks discussed in the readings.
• Define the brand equity position.
• Create a brand management strategy for the brand and its products.
• How should the product be promoted/marketed?
• Develop a social media strategy.
• Identify and address the challenges and opportunities as they relate to the brand's niche and competition.

Create a 7- to 10-slide Microsoft® PowerPoint® presentation to present your brand or product.

Include speaker notes to add more detail and explanation to each slide.

Cite all sources according to APA formatting guidelines.