BUS 475 Wk 4 - Practice: Strategy Implementation

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BUS 475 Wk 4 - Practice: Strategy Implementation

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Platform Strategy

In the digital age, platforms are business model innovations that use technology (such as the internet, cloud computing, etc.) to connect organizations, resources, information, and people in an interactive ecosystem where value-generating transactions can be created and exchanged. This activity is important because it highlights how some platform business models have achieved competitive advantage.

The goal of this exercise is to identify the advantages of platform business models.

Read again the definition of the platform business model in the overview. Then complete each statement with the term that correctly defines each platform strategy advantage. Note: Not all terms are used.

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Platform Strategy

In the digital age, platforms are business model innovations that use technology (such as the internet, cloud computing, etc.) to connect organizations, resources, information, and people in an interactive ecosystem where value-generating transactions can be created and exchanged. This activity is important because it highlights how some platform business models have achieved competitive advantage.

The goal of this exercise is to identify the advantages of platform business models.

Read again the definition of the platform business model in the overview. Then complete each statement with the term that correctly defines each platform strategy advantage. Note: Not all terms are used.

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Corporate Diversification and Firm Performance

This exercise is important because it covers the concept of corporate diversification. The goal of this exercise is to identify when corporate diversification creates a competitive advantage and when it does not. You should be familiar with the corporate diversification and firm performance section of the text prior to completing the following questions.

The relationship between the type of diversification and overall firm performance

Multiple Choice

takes on the shape of an inverted U so related diversification has the best performance.

takes on the shape of a U where modest diversification has the worst performance.

is positive, meaning that more diversification always leads to higher firm performance.

is negative, meaning that more diversification always leads to lower firm performance.

The selling of Busch Entertainment, a theme park unit that owns SeaWorld, by Belgium-based AB InBev after the acquisition of Anheuser-Busch by InBev to ensure a focus on AB InBev’s core business, is an example of

Multiple Choice

taper integration.

a diversification premium.

a principal–agent problem.