MKT 441 Wk 1 Discussion

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MKT 441 Wk 1 Discussion

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students. 

Due Thursday 

Respond to the following in a minimum of 175 words: 

In Ch. 2 of The Market Research Toolbox, the author states that the importance of identifying the “underlying decision problem” in planning a market research study “cannot be overemphasized.” Why is this? What negatives might be generated from the failure to plan a market research study without first identify the underlying decision problem.  Which stakeholders might those negatives affect?

Due Monday 

Reply to at least 2 of your classmates. Be constructive and professional in your responses.