MKT 574 Wk 4 - Apply: Signature Assignment: Part B: Strategic Marketing Plan | eBooks | Education

MKT 574 Wk 4 - Apply: Signature Assignment: Part B: Strategic Marketing Plan

MKT 574 Wk 4 - Apply: Signature Assignment: Part B: Strategic Marketing Plan PLDZ-14474 Free
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MKT 574 Wk 4 - Apply: Signature Assignment: Part B: Strategic Marketing Plan

Complete Part B of the Strategic Marketing Plan.

Submit your assignment.

Part B: Marketing Data Analysis

(Due in Wk 4)

Internal Data

Evaluate internal sources of information available to you inside the organization and what information you will receive from each source. Identify 3-6 sources of internal data. Insert or remove rows as needed.

Source

What it Measures

Data

Potential Usage

Example: Sales data

Monthly sales by specific product

Average sales that month in US dollars for each of 10 products. Data can be segmented by business and consumer markets.

Can be used for trend analysis, projections, and to measure effectiveness of promotions.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Secondary Data

Evaluate secondary data sources and the specific information you need from each source. Insert or remove rows as needed.

Source

What it Measures

Data

Potential Usage

Example: retail store analytics

Dollar value of sales by quarter by major product categories

Total sales of major players

Market Share Analysis

Seasonal patterns

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Primary Data

Evaluate primary data needs to create and evaluate the marketing plan. Insert or remove rows as needed.

 

Source

What it Measures

Data

 

Potential Usage

Example: Focus group

Product usage, motives, identify group level satisfaction, decision process, etc.

Qualitative

Identify different reactions of market segments to product. Identify marketing opportunities, product/service flaws and opportunities

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Click Here To Download Your Files : https://uopcourse.com/category/mkt-574/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ You can buy more tutorials from the below link https://uopcourse.com/ MKT 574 Wk 4 - Apply: Signature Assignment: Part B: Strategic Market
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