MKT 574 Wk 4 - Apply: Signature Assignment: Part B: Strategic Marketing Plan
MKT 574 Wk 4 - Apply: Signature Assignment: Part B: Strategic Marketing Plan
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MKT 574 Wk 4 - Apply: Signature Assignment: Part B: Strategic Marketing Plan
Complete Part B of the Strategic Marketing Plan.
Submit your assignment.
Part B: Marketing Data Analysis
(Due in Wk 4)
Internal Data
Evaluate internal sources of information available to you inside the organization and what information you will receive from each source. Identify 3-6 sources of internal data. Insert or remove rows as needed.
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What it Measures
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Data
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Potential Usage
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Example: Sales data
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Monthly sales by specific product
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Average sales that month in US dollars for each of 10 products. Data can be segmented by business and consumer markets.
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Can be used for trend analysis, projections, and to measure effectiveness of promotions.
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Secondary Data
Evaluate secondary data sources and the specific information you need from each source. Insert or remove rows as needed.
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Source
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What it Measures
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Data
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Potential Usage
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Example: retail store analytics
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Dollar value of sales by quarter by major product categories
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Total sales of major players
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Market Share Analysis
Seasonal patterns
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Primary Data
Evaluate primary data needs to create and evaluate the marketing plan. Insert or remove rows as needed.
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Source
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What it Measures
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Data
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Potential Usage
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Example: Focus group
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Product usage, motives, identify group level satisfaction, decision process, etc.
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Qualitative
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Identify different reactions of market segments to product. Identify marketing opportunities, product/service flaws and opportunities
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Click Here To Download Your Files :
https://uopcourse.com/category/mkt-574/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
You can buy more tutorials from the below link
https://uopcourse.com/
MKT 574 Wk 4 - Apply: Signature Assignment: Part B: Strategic Market