MKT 574 Wk 4 - Apply: Signature Assignment: Part B: Strategic Marketing Plan
MKT 574 Wk 4 - Apply: Signature Assignment: Part B: Strategic Marketing Plan
PLDZ-14474
Free
In Stock
Free Download!
Description
Click Here To Download Your Files :
https://uopcourse.com/category/mkt-574/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
You can buy more tutorials from the below link
https://uopcourse.com/
MKT 574 Wk 4 - Apply: Signature Assignment: Part B: Strategic Marketing Plan
Complete Part B of the Strategic Marketing Plan.
Submit your assignment.
Part B: Marketing Data Analysis
(Due in Wk 4)
Internal Data
Evaluate internal sources of information available to you inside the organization and what information you will receive from each source. Identify 3-6 sources of internal data. Insert or remove rows as needed.
Source
|
What it Measures
|
Data
|
Potential Usage
|
Example: Sales data
|
Monthly sales by specific product
|
Average sales that month in US dollars for each of 10 products. Data can be segmented by business and consumer markets.
|
Can be used for trend analysis, projections, and to measure effectiveness of promotions.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Secondary Data
Evaluate secondary data sources and the specific information you need from each source. Insert or remove rows as needed.
Source
|
What it Measures
|
Data
|
Potential Usage
|
Example: retail store analytics
|
Dollar value of sales by quarter by major product categories
|
Total sales of major players
|
Market Share Analysis
Seasonal patterns
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Primary Data
Evaluate primary data needs to create and evaluate the marketing plan. Insert or remove rows as needed.
Source
|
What it Measures
|
Data
|
Potential Usage
|
Example: Focus group
|
Product usage, motives, identify group level satisfaction, decision process, etc.
|
Qualitative
|
Identify different reactions of market segments to product. Identify marketing opportunities, product/service flaws and opportunities
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Click Here To Download Your Files :
https://uopcourse.com/category/mkt-574/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
You can buy more tutorials from the below link
https://uopcourse.com/
MKT 574 Wk 4 - Apply: Signature Assignment: Part B: Strategic Market