MKT 574 Wk 4 - Practice: Implementing the Marketing Mix Case Study

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MKT 574 Wk 4 - Practice: Implementing the Marketing Mix Case Study 

Outline:

 Introduction

1. Practice Case
2. Practice Questions

 Customers have more access to information, reviews, and competitive products than ever before. A good marketing plan frequently uses the process of reviewing some form of the four Ps—product, place, price, promotion to enhance the marketing mix. Considering each aspect of the four Ps will help you better define your options and ultimately make better marketing decisions. Understanding the four Ps helps business owners and entrepreneurs really speak to the right audience with the right message to solve the right problem and reach them in the right way.