MKT 574 Wk 2 - Practice: SWOT Analysis, Psychological, and Social Factors

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MKT 574 Wk 2 - Practice: SWOT Analysis, Psychological, and Social Factors

Situation Analysis into a SWOT Analysis

Read the overview below and complete the activities that follow.

The marketing manager must perform a complete situation analysis of the environment within which the marketing plan is being developed. Categorize the following statements into the SWOT component of the situation analysis as instructed.

This activity is important because marketing managers must be able to perform a complete situation analysis of the environment within which the marketing plan is being developed, and summarize the key findings in a SWOT analysis.

The goal of this exercise is to demonstrate an understanding of how a situation analysis can be summarized into a matrix of strengths, weaknesses, opportunities, and threats—a SWOT analysis.

Upon completion of the situation analysis, a convenient way to summarize key findings is into a matrix of strengths, weaknesses, opportunities, and threats—a SWOT analysis. Internal analysis reveals strengths and weaknesses, while external analysis points to potential opportunities and threats.