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BSCOM 460 Wk 3 - TARES Evaluative Essay

BSCOM 460 Wk 3 - TARES Evaluative Essay PLDZ-13511
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BSCOM 460 Wk 3 – TARES Evaluative Essay

 

Select a specific advertising campaign of a product or service to evaluate.

 

Research your selected advertising campaign using the Internet or other sources.

 

Write a 750- to 1,100-word paper that evaluates your selected advertising campaign using the TARES test of ethical advertising. Remember, the TARES test asks the following questions:

 

 

 

    • Are the ad’s claims truthful?

 

 

    • Is the claim an authentic one?

 

 

    • Does the ad treat the recipient with respect?

 

 

    • Is there equality of status or importance between the sender and the receiver?

 

 

 

 

Answer the following questions in your paper:

 

 

 

    • Who is the intended audience for this product?

 

 

    • What needs does the product or service propose to fulfill?

 

 

    • What are the positive aspects of the advertising campaign?

 

 

    • What are the negative aspects of the advertising campaign?

 

 

    • In what ways is the advertising ethical or unethical?

 

 

    • Does the campaign meet the TARES test?

 

 

 

 

Cite at least two references.

 

Format your assignment according to appropriate course-level APA guidelines.

 

Submit your assignment.

 

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