MKT-607 Topic 3 DQ 2 | Documents and Forms | Research Papers

MKT-607 Topic 3 DQ 2

MKT-607 Topic 3 DQ 2 PLDZ-7
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What is a store brand and why do many of them imitate national brand packaging? Consider the effects social, marketing, situational, and psychological influences on consumer decision making. Is it ethical for a store brand to imitate the packaging of a national brand?

 

What is a store brand and why do many of them imitate national brand packaging? Consider the effects social, marketing, situational, and psychological influences on consumer decision making. Is it ethical for a store brand to imitate the packaging of
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