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Fraser & Neave Holdings is the leading food and beverage from Malaysia. Fraser & Neave Holdings were established in 1883, and it specializes in soft drinks and dairy products. Some of its famous brands are Red bull, fruit tree Seasons, and 100plus, among others. The company produces dairy products such as Gold coin, farmhouse, and Alive The company has dominated the food sector to become a household name in the Asia Pacific region (Jun et al., 2019).....