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MKT 440 Entire Course

MKT 440 Entire Course PLDZ-13240
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MKT/440

FUNDAMENTALS OF DIGITAL MARKETING

 

The Latest Version A+ Study Guide

 

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MKT 440 Entire Course Link

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MKT 440 Week 1 Website Evaluation

 

Resource: Website Evaluation Grading Guide

 

Select 3 websites from different industries and different-sized companies.

Write a 1,050-word summary for each of the three websites that includes the following:

 

MKT 440 Week 2 SEO Analysis of a Favorite Website

 

Resource: SEO Analysis of a Favorite Website Grading Guide

 

Instructions: Select a small (not a national brand or company) website.

Create a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker’s notes. The presentation must include the following:

 

MKT 440 Week 3 Team – Marketing Plan Phase I

 

Resource: Marketing Plan Phase I Grading Guide

 

Introduction: As a team, you will create a new company/product and develop a digital marketing plan for the course. Each team member will generate an idea for a new product that will include a description of the industry, competition (if any), and the product itself. As a team, you will narrow it down to one final product.

Create a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker’s notes in which you:

 Include the team member’s name and each of the product ideas they developed.

 

MKT 440 Week 3 Website Marketing KPI

 

Watch the assigned weekly videos.

Select a website of your choosing that sells products or services.

Note: You will use this website for both the Week 3 and 4 individual assignments.

Research the company to gather additional information (e.g., via an annual report or investor relations site).

Write a 1,050-word analysis of the website in which you complete the following:

 

 

MKT 440 Week 4 Team – Digital Marketing Plan Phase II: Social Media Plan for Your Product

 

Resource: Digital Marketing Plan Phase II Grading Guide

 

Create a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker’s notes.

Instructions: Your team will build a social media plan for the product you created in Week 3. The team will establish a strategy and objectives for each piece of the plan and address sound reasoning as to why each social media platform is being utilized (Twitter, Facebook, LinkedIn, YouTube, etc.). An e-mail strategy, including target markets, timing, and how to incorporate branding into e-mail communications, as well as measuring tools to determine success from each platform, will also need to be built in. 

Format your presentation consistent with APA guidelines. 

Submit your assignment.

 

MKT 440 Week 4 Common Bond Case Study

 

Resource: Common Bond Case Study Grading Guide

 

Review the website you selected for your Week 3 assignment. 

Create a 16- to 20-slide Microsoft® PowerPoint® presentation with speaker’s notes about your selected website in which you complete the following:

 

MKT 440 Week 5 Monitoring Online Conversations

 

Select a major company of your choice.

Write a 1,200- to 1,400-word paper that addresses the following:

 

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