BUS-660 Week 4 Linear Programming: Applications in Marketing, Finance, and Marketing Management - Homework | eBooks | Education

BUS-660 Week 4 Linear Programming: Applications in Marketing, Finance, and Marketing Management - Homework

BUS-660 Week 4 Linear Programming: Applications in Marketing, Finance, and Marketing Management - Homework PLDZ-3559
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Log into CengageNOW and complete the assigned homework problems for Topic 4. Submit the assignment for grading.

APA style is not required, but solid academic writing is expected.

You are not required to submit this assignment to LopesWrite.

AttachmentsBUS-660-RS-T4MultipleRegressionDataset.xlsxBUS-660-RS-T4MultipleRegressionModelsCaseStudyWebVideoonDemand.docx

 

Multiple Regression Models Case Study: Web Video on Demand

Web Video on Demand (WVOD) is an Internet video-on-demand streaming service. The company offers a subscription service for $5.99/month, which includes access to all programming and 30-second commercial intervals.

In the last year, the company has recently begun producing its own programming, including 30-, 60-, and 120-minute television shows, specials, and films. Programming has been developed for teen audiences as well as adults.

The following data represent the amount of money brought in through advertising sales, the average number of viewers, length of the program, and the average viewer age per program.

 

Advertising Sales

($)

Average # of Viewers

(Millions)

Length of Program (Minutes)

Average Viewer Age

(Years)

28,000

 

30

30

25,500

 

30

25

31,000

 

60

30

29,000

 

60

38

20,500

 

60

20

14,500

 

30

15

27,000

 

60

24

23,500

 

30

17

19,500

 

30

19

23,000

 

120

45

18,000

 

120

19

29,500

 

60

28

30,000

 

120

31

25,000

 

120

58

22,500

 

30

43

 

The WVOD executives are in the process of evaluating a partnership with several independent filmmakers to fund and distribute socially conscious and diverse programming. The executives have asked for regression models to be developed based on specific needs. The three regression model requests and programming details are included below.

The WVOD executives would like to see a regression model that predicts the amount of advertising sales based on the number of viewers and the length of the program. Develop this regression model (“Regression Model A”). Web Video on Demand would like to acquire a 60-minute documentary special about social media and bullying. The special is aimed at teen viewers and is estimated to bring in 3.2 million viewers. Based on the regression model, predict the advertising sales that could be generated by the special.

The WVOD executives would also like to see a regression model that predicts the amount of advertising sales based on the number of viewers, the length of the program, and the average viewer age. Develop this regression model (“Regression Model B”). Web Video on Demand may acquire a 2-hour film that was a hit with critics and audiences at several international film festivals. Initial customer surveys indicate that the film could bring in 14.1 viewers and the average viewer age would be 32. Use this information to predict the advertising sales.

 

 

 

Log into CengageNOW and complete the assigned homework problems for Topic 4. Submit the assignment for grading. APA style is not required, but solid academic writing is expected. You are not required to submit this assignment to LopesWrite. Attach
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