ENT 588 Wk 5 - Executive Summary

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ENT 588 Wk 5 – Executive Summary

Resource: Executive Summary Grading Guide

Draft your 350- to 525-word Executive Summary.

Include the following sections in your summary:

• Who are we?

• Summarize the products or services your company will offer.

• What do we sell?

• Determine who you will compete against to sell to your customers

• Who do we sell to?

• Describe your ideal customer.

• Evaluate how many potential customers exist for your business.

• Distinguish the recognizable types or segments of your customers.

• Financial Summary

• Hypothesize your projected revenue and expenses

• Explain the logic that was used to come up with your revenue forecast

• If you are starting this business, predict when you will show a profit.

Format your assignment consistent with APA guidelines.

Submit your assignment.