MHA 506 Wk 5 Individual Assignment: Marketing Matrix | eBooks | Education

MHA 506 Wk 5 Individual Assignment: Marketing Matrix

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MHA 506 Wk 5 Individual Assignment: Marketing Matrix

Create a matrix that contrasts the differences between marketing in for-profit and not-for-profit health care organizations.

 

Do not use extensive quotes to explain each of these elements. I expect at least 80% of the content of each box to represent your own work.

 

I have attached a simple template for a sample. You can use this or create your own format.

 

Marketing Matrix Template (1).docx

 

Include the following in your matrix:

  •  Centralized versus decentralized format of management
  •  Strategic goals of the organizations
  •  Variation in the access to the capital market
  •  Strategic marketing differences between these two types of organizations
  •  Quality attributes of the two types of organizations
  •  The management of pricing and volume

 

Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

 

Submit your assignment. For additional help, check out the ULTRA: Access your assignments page.

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