Grand Canyon MKT 450 Week 1 Assignment Market Segment Essay

Grand Canyon MKT 450 Week 1 Assignment Market Segment Essay

Choose a "market segment" of interest to you. An example of a market segment is "consumers who purchase automobile insurance." Research demographic and psychographic information about this segment. In a 250-500 word essay, describe the segment and what marketing opportunities you can associate with the segment.

A minimum of 3 references are required. Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.