Use the Internet and Capella University Library to research an airline currently in business to...
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Use the Internet and Capella University Library to research an airline currently in business to use as the basis for this assessment. You will need to incorporate a minimum of four resources to support the points in your 4–6-page analysis described below.
Complete the following:
- Conduct a SWOT analysis on your chosen airline.
Write a 4–6-page analysis of the airline's internal and external environments, as well as the interrelationships among its internal businesses. Include the following subheadings and content:
- Consider using the SWOT Analysis Template document, linked in the Suggested Resources, or a similar format of your choice for this assessment. Examples of criteria for the SWOT analysis are provided in the tables below.
- Introduction:Provide an overview of your chosen airline and its place in the industry.
- Include background information on what business strategies the airline is using and where it fits in the industr