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MKT 421 All Discussions

MKT 421 All Discussions PLDZ-12699
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MKT 421 All Discussions

The Latest Version A+ Study Guide

 

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MKT 421 Wk 1 Discussion Emerging Competitors

 

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday

Respond to any one of the following in a minimum of 175 words by replying to one of the threads below:

How can a company’s marketing team ensure they identify newly emerging competitors quickly so the team can plan and execute an effective marketing strategy in response to these competitors?

What is customer relationship management (CRM)… How would you define it? How does VALUE relate to CRM?

How does your company’s mission statement influence marketing decisions? (If you do not work for a company or don’t know the mission statement, choose a company that you do know their mission statement and use that.)

Over the past many years, I have developed the following as some important rules/criteria as guidelines for marketers. I thought this might be a good time to share it with you, and get your thoughts. Please review the following and let me know if you have any questions or comments. What is your favorite one?

The Ten Commandments of Marketing

 

MKT 421 Wk 2 Discussion – Marketing Strategy

 

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday…

Respond to any one of the following in a minimum of 175 words by replying to one of the THREADS below …BE SURE TO RESPOND TO THE SPECIFIC THREAD THAT HAS BEEN SET UP FOR EACH INDIVIDUAL QUESTION:

 

MKT 421 Wk 3 Discussion – Product Life Cycle

 

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday…

Respond to any one of the following in a minimum of 175 words by replying to one of the THREADS below …BE SURE TO RESPOND TO THE SPECIFIC THREAD THAT HAS BEEN SET UP FOR EACH INDIVIDUAL QUESTION:

Select a product you are familiar with. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

The definition of a product includes a “bundle” of things. Discuss and give examples to illustrate. 

So, Class, would you put your money in a bank that was pink? After all, piggy banks are pink! What difference would it make if a bank was made out of bricks or wood? Does it really matter?

What has been the effect of the Internet on the product lifecycle? What particular stage of the product lifecycle has been most affected by the Internet technology?

Due Monday…

Reply to at least two of your classmates. Be constructive and professional in your responses.

 

 MKT 421 Wk 4 Discussion – Distribution Channels

 

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday

Respond to any one of the following in a minimum of 175 words by replying to one of the THREADS below …BE SURE TO RESPOND TO THE SPECIFIC THREAD THAT HAS BEEN SET UP FOR EACH INDIVIDUAL QUESTION:

Class, what is the relationship between price and value? Is a Cadillac more valuable than a Chevrolet…. or does it just cost more? 

Class, how would you explain this?: 

The price for a product is not just what you pay for it.

E-tailing has made shopping a whole new experience and some buying situations have changed astronomically – take real estate for example. Class, can you think of any other industry that has been impacted more than the process today of shopping for a home, compared to what it used to be??

How would you differentiate between physical distribution and channel distribution? 

Due Monday

Reply to at least two of your classmates. Be constructive and professional in your

responses.

 

MKT 421 Wk 5 Discussion – International Marketing Messages

 

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday

 

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