The Marketing Communications | eBooks | Business and Money

The Marketing Communications

The Marketing Communications PLDZ-2
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Marketing communications defined; Nature of information; Consumer information processing

model; Basic model of communication process; Framework for analyzing marketing communication

process; Language and conception – as elements of communication Sign and Symbol – component

of communication; Language and marketing communications; Hierarchy of communications

effects; Marketing communications mix; Dyadic communication; Mass communication; Word-of-

mouth communication; Group communications; Group communication and marketing strategy;

The role of Public Relations in marketing communications; Functions of Public Relations in

marketing; Integrated Marketing Communications (IMC

Marketing communications defined; Nature of information; Consumer information processing model; Basic model of communication process; Framework for analyzing marketing communication process; Language and conception – as elements of communicat
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