CMGT 556 Wk 4 Discussion – Customer Relationships

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CMGT 556 Wk 4 Discussion – Customer Relationships

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday

Review “Chapter Eleven Case: Zappos Is Passionate for Customers” at the end of Ch. 11 of Business Driven Technology.

Respond to the following in a minimum of 175 words:

• Consider whether you are for or against the following statement in the electronic age: Customer relationships are more important than ever, and Zappos provides the new benchmark that all corporations should follow. Select a side in the argument and justify your answer.

• Does Zappos use a CRM?

• How can using a CRM support business operations?

• What are the benefits and challenges of using a CRM in a business?

• What would you suggest as best practices that should be used for a CRM to be successful? Explain your answer.

Due Monday

Reply to at least 2 of your classmates. Be constructive and professional in your responses.