The marketing department likes to know patterns about the consumers who call the 1-800….
Buy and Download >
Primary Task Response:Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
The marketing department likes to know patterns about the consumers who call the 1-800 phone bank with questions/problems. They also want your recommendation for the best business intelligence (BI) software to depict this information.
You meet with them to discuss the matter. Using the Internet and suggested readings, discuss your recommendation (with a brief rationale) for a suitable BI software solution to depict this data. Using the Discussion Board, suggest at least 3 quantitative objects that you should keep track about each caller and/or their behavior with respect to the snack food category and indicate if each variable is continuous or discrete (refer to the question and answer resource for this Phase for the definition of continuous and discrete variables). Post your list on the Discussion Board. Read the other postings, and respond to anyone who listed variables similar to yours by saying which variable you prefer and why.