Read the "The Home Front: The Gofer Broker" Wall Street Journal article from the Capella library...
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Read the "The Home Front: The Gofer Broker" Wall Street Journal article from the Capella library (linked in the Resources under the Required Resources heading). Address the following:
Suppose you are a manager at a multimillion-dollar real estate company. You have been entrusted to research the changing relationship between real-estate agents and their clients, and make a recommendation to your organization's leaders for addressing the growing demands on real-estate agents.
- Develop a management-research question hierarchy for this endeavor.
- How would you gather and assess qualitative data to support business decision-making? Consider different types of qualitative data collection and analysis methods, and the ways in which they can support business decision-making and strategies.
- What, if any, ethical issues should concern you in undertaking this initiative?
Compile your work into one Microsoft Word file, pasting in any tables or charts you may have used to support your statements.