BUS 620 Week 6 Final Paper-Focus of the Paper  Develop a 12 page marketing plan (not including the title and reference pages, charts and/or graphs) for any product of your choice. Your marketing plan must: | eBooks | Education

BUS 620 Week 6 Final Paper-Focus of the Paper Develop a 12 page marketing plan (not including the title and reference pages, charts and/or graphs) for any product of your choice. Your marketing plan ...

BUS 620 Week 6 Final Paper-Focus of the Paper Develop a 12 page marketing plan (not including the title and reference pages, charts and/or graphs) for any product of your choice. Your marketing plan ... PLDZ-2560
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Focus of the Paper

Develop a 12 page marketing plan (not including the title and reference pages, charts and/or graphs) for any product of your choice. Your marketing plan must:

  • Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis).
  • Develop an organizational mission statement, and forecast performance goals using your situational analysis.
  • Design a marketing strategy based upon your objectives.
  • Create an appropriate integrated marketing mix, which will include your ability to effectively appeal to the specific market segments you will be targeting.
  • Develop a written summary and specific recommendations for the implementation of your plan.

Writing the Paper

  1. Must be 12  double-spaced pages in length (not including the title and reference pages, charts and/or graphs), and formatted according to APA style.
  2. Must include a title page with the following:
    1. Title of paper
    2. Student’s name
    3. Course name and number
    4. Instructor’s name
    5. Date submitted
  3. Must begin with an introductory paragraph that has a succinct thesis statement.
  4. Must address the topic of the paper with critical thought.
  5. Must end with a conclusion that reaffirms your thesis.
  6. Must use at least four scholarly sources, in addition to the text.
  7. Must document all sources in APA style
  8. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.
Focus of the Paper Develop a 12 page marketing plan (not including the title and reference pages, charts and/or graphs) for any product of your choice. Your marketing plan must: Analyze the specific marketplace situation in detail, including orga
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