MGT 660 Week 1 Strategic Plan Part 1 Overview Assignment
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For the Strategic Plan assignment, you will work throughout the course to create a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan that seeks to increase your organization’s competitive advantage.
Complete Part I of the Strategic Plan assignment according to the directions in the Part 1: Overviewsection of the “Strategic Plan” resource
Part 1: Overview (Topic 1)
Imagine you need to present your initial pitch for your Strategic Initiative Plan.Create a 5-8 slide PowerPoint presentation with speaker notes that seeks to get permission from key stakeholders.
In your presentation, address the following:
- Identify the type (market entry, market expansion, merger, and acquisition) of Strategic Plan that you will be creating.
- Provide the vision, mission, and values of the organization.
- How do organization values drive the culture?
- What is the culture you intend to build, or exists, today?
- What is your competitive advantage?
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.