BSM 2801, Sport Marketing Unit IV Assignment
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Market Selection Decisions
Create and submit a word document that identifies the market selection decisions (dictates the marketing mix). Include the following:
- Segmentation: identifying groups of consumers based on their common needs
- Target marketing: choosing the segment(s) that will allow an organization to achieve its marketing goals
- Positioning: fixing the entity in the minds of the consumers in the target market
Be sure to use proper APA formatting when appropriate.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.