MBA 6001 Unit VII Case Study
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How Mattel’s Barbie Lost the War against the Bratz Doll
Read the case study, How Mattel’s Barbie Lost the War against the Bratz Doll, on pages 361-362 in the course textbook, and compose a persuasive 500-700 word essay that includes the following:
- Explain why Mattel’s managers were able to slowly change decision making over time and what kinds of cognitive errors contributed.
- Explain and comment on any factors related to organizational culture and innovation within Mattel’s setting that might have influenced the company in a more positive direction.
Your paper should be 500-700 words in length, not including the title page or reference page. You are required to cite Chapters 12 and 13 of your textbook and at least one article from the CSU Online Library. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying in-text citations in the proper APA format.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.