Building Your Business with Google for Dummies | eBooks | Business and Money

Building Your Business with Google for Dummies

Building Your Business with Google for Dummies 0764571435
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The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day. Written by a veteran For Dummies author working in cooperation with Google, which will help support the book. From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers. Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them. This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1884 edition. Excerpt: ... HINTS ON LETTER-WRITING. 1. The greatest charm of a letter lies in simplicity and unaffected ease. This does not, however, imply a lack of painstaking in the composition. To relatives and friends, write frankly and affectionately; to superiors and strangers, respectfully. 2. Do not fill your letters with apologies and mere repetitions; but with chat, news, or information. Business letters should be brief and to the point. 3. Do not neglect to express your affection or respect for your correspondent by the use of the prescribed forms. 4. A letter has two margins. The first is at the top of the page and is an inch and a half in depth, or more if the letter is to be short. The second is at the left of the page, and should not generally be more than a half or three-fourths of an inch, unless the page is wide. 5. Copy and fold with neatness. It is an insult to a correspondent to send a letter carelessly written, or blotted, or awkwardly folded. SUBJECTS FOR LETTER-WRITING. Taking the letters given above as models, write letters on some of the following subjects: --From Dog Dick to his absent master. To Santa Claus. From Dolly to her mistress. To Cousin Fannie, describing Christmas. To Mamma, giving an account of a visit. To Papa, describing some remarkable event. To an absent schoolmate, discussing school matters. To a friend, telling the news. To Papa, stating your opinion of books you are reading. To a friend, giving your opinion of certain public events. PART II. CHAPTER VI. THE PAEAPHEASE. The Paraphrase is a full and exact reproduction of an authors thought in ones own language; it is a sort of translation from the authors language to ones own. It differs from Reproduction in being more minute. 

The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day. Written by a veteran For Dummies author working in coope
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