MKT 431 Week 3 Brand Management, Part I | eBooks | Education

MKT 431 Week 3 Brand Management, Part I

MKT 431 Week 3 Brand Management, Part I PLDZ-10300
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MKT 431 Week 3 Brand Management, Part I

 

Purpose of Assignment

The purpose of this assignment is to help you create and maintain a brand image that appropriately reflects your small business.

Assignment Steps

Write a 1,050-word paper in which you address the following:

 

 

 

    • Answer the following questions:

       

       

       

       

        • What makes your product or service unique?

       

       

        • What is your market niche?

       

       

        • How would you describe your company?

       

       

        • How strong will your presence be on social media?

       

       

       

       

 

 

    • Outline the perception that you want consumers to have about your brand when they first see it, and explain your reasoning.

 

 

    • State the top three specific challenges to your business.

 

 

    • Describe how you plan on meeting and exceeding potential challenges to the creation of a good brand for your business.

 

 

    • Explain how your closest competitor’s brands are similar or different.

 

 

  • Evaluate how effective your brand is against your competitor’s brands through an analysis of strengths and weaknesses.
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