MKT 431 Week 1 Business Market Analysis, Part I | eBooks | Education

MKT 431 Week 1 Business Market Analysis, Part I

MKT 431 Week 1 Business Market Analysis, Part I PLDZ-10297
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MKT 431 Week 1 Business Market Analysis, Part I

 

Resources: How to Do a Market Analysis for a Business Plan and Write Your Business Plan

Purpose of Assignment

The purpose of this assignment is to provide you with hands-on experience analyzing the market for your specific business and conducting a thorough analysis.

Congratulations! You have been invited to the famous TV show, Shark Tank. Prepare a presentation in a format of your choice for your financial investors on Shark Tank. Prepare for a “rapid fire” format of questions from your investors on your market analysis presentation or paper.

Assignment Steps

Watch an episode Shark Tank of your choice. After watching an episode, complete a market analysis on your business.

Include the following elements (Keep in mind that you need to narrow your target market to a manageable size based on start-ups in your industry):

 

 

 

    • Distinguishing characteristics

 

 

    • Size of the primary target market

 

 

    • What market share can be gained

 

 

    • Pricing and gross margin targets

 

 

    • Competitive Analysis Regulatory Restrictions

 

 

    • Write 3 to 5 questions you anticipate would be a challenge to answer, given your existing marketing analysis, from the Shark Tank financial investors on the panel. Provide an answer to each question.

 

 

    • Create a 20 to 25 slide presentation on your market analysis.

 

 

 

Click the Assignment Files tab to submit your paper or presentation.

Note: You can use a presentation format of your choice including, but not limited to: Microsoft® PowerPoint®, infographics, or word documents with visuals.

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