10 Ways to Write More Effective Ads | eBooks | Non-Fiction

10 Ways to Write More Effective Ads

10 Ways to Write More Effective Ads PLDZ-792
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So it stands to reason that knowing some basic rules or techniques about writing effective copy is in order. Test results will always trump everything, but it’s better to have a starting point before you test.
So this starting point is the essence of this book. The ten tips expressed here have been generally time-tested and
known to be effective. But I can’t emphasize enough that when using these techniques, you should always test them before rolling out a large (and expensive) campaign.
Sometimes a little tweak here or there is all that is needed to increase response rates dramatically.

So it stands to reason that knowing some basic rules or techniques about writing effective copy is in order. Test results will always trump everything, but it’s better to have a starting point before you test. So this starting point is the esse
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