How to Copy Write like a Pro
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Want to make money online? Of course you do. Want to make MORE money online? Read on…
Do you want:
• Conversions – or MORE conversions?
• Sign-ups – or MORE sign-ups?
• Clicks – or MORE clicks?
It’s all about your C-O-P-Y.
Your COPY is what sells; it’s what gets people to READ your page/article/ad and ACT on it.
Bottom Line: your copy is EVERYTHING.
BAD copy sends visitors away or keeps them from coming in the first place. GOOD copy MAY lure some visitors and even some conversions.
GREAT copy lures visitors and gets conversions.
TRUE OR FALSE: Copywriting is something you’re either good at, or not.
ANYONE can create excellent copy, and that’s what this course is about – so let’s get on with it!
Think you cant write great copy?
Sure, it’s true: great writers are born, not made.
Fortunately, you don’t have to be a great writer to create great copy!
By understanding a few simple principles, anyone can create great copy.
This course will show you how to create (and borrow) great copy.
Even if you can’t write a lick and freeze at the very thought, you can borrow, re-purpose, re-use, or steal what you need.
You just need to be clear on one thing: effective copy will make – or break – your business!
What is Copywriting & Why Is It So Important? 3
The Basics of Copywriting: Important Terminology 4
Target Market 5
Tips for Writing Great Copy 19
Speak to Your Audience 19
Avoid Excessive Adjectives 19
Be Specific 20
Don’t Worry So Much about Grammar 21
Keep it Simple 22
Keep Layouts Simple 22
Be Succinct & Edit 24
Sense of Urgency – Get Them to Buy Now 24
Close the Deal – Call-to-Action 25
Putting it All Together 26
Use the copywriting basics to guide you in crafting all your marketing messages. The words on your page, on your business card or in your advertising copy say a lot about you and your business. Make sure you’re sending the right message.