A Digital Marketing Guide For Small Businesses
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As a small business owner, you’re likely overwhelmed with numerous responsibilities each and every day. Whether it is sales, accounting or just managing the day-to-day operations, keeping up with the continual flow of work can be exhausting. Due to this constant time crunch, one aspect of a business that often gets pushed to the side is marketing.
Since your time is already in high demand, it is important to focus your marketing efforts where they can make the biggest impact -- the digital space. While it may not be feasible to try to compete in every aspect of the digital landscape, efforts should be focused on a few key areas where a small business can still gain an advantage over its larger competitors. In my experience running a web design and digital marketing agency, these are the most important areas small business owners must prioritize.
STEP 1: Stop and Regroup
STEP 2: Create a Digital Marketing Action Plan
STEP 3: Prioritize Your Digital Marketing Strategies
STEP 4: Stop Shooting for Perfection
STEP 5: Establish Realistic Digital Marketing Expectations in Your Business
STEP 6: Stay Focused With Your Digital Marketing Initiatives
STEP 7: Celebrate Your Digital MarketingAccomplishments
STEP 8: Create Time for Digital Marketing
STEP 9: Consider Getting Professional Help
STEP 10: Avoid These Five Common Mistakes