A Digital Marketing Guide For Small Businesses

As a small business owner, you’re likely overwhelmed with numerous responsibilities each and every day. Whether it is sales, accounting or just managing the day-to-day operations, keeping up with the continual flow of work can be exhausting. Due to this constant time crunch, one aspect of a business that often gets pushed to the side is marketing.

Since your time is already in high demand, it is important to focus your marketing efforts where they can make the biggest impact -- the digital space. While it may not be feasible to try to compete in every aspect of the digital landscape, efforts should be focused on a few key areas where a small business can still gain an advantage over its larger competitors. In my experience running a web design and digital marketing agency, these are the most important areas small business owners must prioritize.

STEP 1: Stop and Regroup    

STEP 2: Create a Digital Marketing Action Plan

STEP 3: Prioritize Your Digital Marketing Strategies

STEP 4: Stop Shooting for Perfection

STEP 5: Establish Realistic Digital Marketing Expectations in Your Business

STEP 6: Stay Focused With Your Digital Marketing Initiatives   

STEP 7: Celebrate Your Digital MarketingAccomplishments  

STEP 8: Create Time for Digital Marketing

STEP 9: Consider Getting Professional Help

STEP 10: Avoid These Five Common Mistakes