HCA-615 Module 2 Final Project Part I: Health Care Organization Profile

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HCA-615 Module 2 Final Project Part I: Health Care Organization Profile

Human Resources Management and Marketing Communication Strategies - Management Communication

GCU

In the role of a health care manager, for the final project you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization. The final project will be divided into four parts:

1. Health Care Organization Profile

2. Communication Plan

3. Marketing Plan

4. Community Collaboration Plan

Part 1, "Health Care Organization Profile," should include the following components:

1. Name and type of health care organization (stand-alone, multifacility, multicampus, community-based, etc.).

2. Mission, vision, and goals

3. Bed number

4. Type of services provided

5. Volumes

6. Quality indicators

7. Financial performance indicators

8. Human resource challenges

9. Diversity issues

10. Community population statistics

Refer to "Health Care Organization Profile Grading Criteria" for details on how the assignment will be graded.