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MKT 421 Entire Course

MKT 421 Entire Course PLDZ-8639
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MKT 421 Week 1 Marketing and Buying Behaviors


Marketing is really a study in behaviors: what do we consume and why.  As you start to sink your teeth into some new concepts within marketing, reflect for a moment about your own buying behaviors.  Can you identify the determining dimension or dimensions of your own personal characteristics that explain why you bought each of the specific brands you did in your most recent purchase of all of these items. Be sure to tell what brand and why.




































































a quick-stop beverage    
your personal shampoo    
any item of clothing    
a subscription service (such as broadcast, print, ISP, cellular)    
larger, more expensive item, such as a bicycle, TV, camera, automobile, or boat    







MKT 421 Week 2 Learning Team Charter



In this course, your team will work together to complete a few assignments. This chartering assignment is designed to help you apply your project management skills to understand the scope of your project, then break the project into goals, tasks, responsibilities, resources, and milestones. The assignment also asks you to discuss and answer some questions that will lay the foundation for developing your project.

Beyond the Standard Charter

You will notice that this chartering process goes beyond your standard University of Phoenix Charter by helping your team create a project plan for team success by providing you with opportunities to define your deliverables, recognize the connections between the deliverables and other classroom activities, determine your timelines and milestones, identify each team member’s expected contribution, and answer questions that lay the foundation for building your projects.

Putting “I” in “Team”

Important to note is the section for defining learning team expectations related to participation, collaboration, communication, team contributions, assignment deadlines, and other considerations. Please take the time to discuss and document how your team will address each area and any challenges that may arise.  It is important to understand that we are “Putting ‘I’ in ‘Team'”. In short, we will recognize and reward individuals according to their contributions to team output, not according to their team membership. This means that individual grades may be different from the team grade depending on each individual’s contribution to each team deliverable.

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