MKT 421 Week 5 Signature Assignment: The Entrepreneurial Marketing Manager | eBooks | Education

MKT 421 Week 5 Signature Assignment: The Entrepreneurial Marketing Manager

MKT 421 Week 5 Signature Assignment: The Entrepreneurial Marketing Manager PLDZ-8638
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MKT 421 Week 5 Signature Assignment: The Entrepreneurial Marketing Manager

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MKT 421 Week 5 Signature Assignment: The Entrepreneurial Marketing Manager

 

About Your Signature Assignment 

Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. Signature/Benchmark Assignments are graded with a grading guide or an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for course/program improvements.

Purpose of Assignment 

The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager’s point of view. Concepts and relationships are discussed with a special focus on aligning one’s ethics and values with their business actions and understanding the unique differences in marketing strategy planning for domestic business versus business abroad. 

Assignment Steps 

Resources: Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440; Week 5 video 

Scenario: Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies.

Develop a 1,050-word analysis addressing the following:

 

 

 

  • Describe your organization’s mission, vision, and values.
MKT 421 Week 5 Signature Assignment: The Entrepreneurial Marketing Manager https://uopcourses.com/ https://plus.google.com/u/0/108200033792883877670/posts/dWT4sDYbQKM MKT 421 Week 5 Signature Assignment: The Entrepreneurial Marketing Manager
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