MKT 421 Week 3 Mapping the Product Life Cycle (PLC) Presentation | eBooks | Education

MKT 421 Week 3 Mapping the Product Life Cycle (PLC) Presentation

MKT 421 Week 3 Mapping the Product Life Cycle (PLC) Presentation PLDZ-8636
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MKT 421 Week 3 Mapping the Product Life Cycle (PLC) Presentation 

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https://plus.google.com/u/0/108200033792883877670/posts/dWT4sDYbQKM

 

MKT 421 Week 3 Mapping the Product Life Cycle (PLC) Presentation

 

Purpose of Assignment 

The Product Life Cycle (PLC) is a vital component of the marketing plan. Monitoring products and services as they flow through this process helps marketing managers adjust their marketing strategies to keep products and services thriving for as long as possible. Monitoring this cycle helps companies and organizations continue to maximize the value of their products and services with their target over time. The purpose of this assignment is to give students the opportunity to understand how each stage in the PLC creates a need for adjustment to marketing strategies and allows students to assess what action(s) need to be taken. 

Assignment Steps 

Resources: Marketing: Ch. 1: pg. 4-10; Ch. 2: pg.40-46, 54-69; Ch. 11: pg. 292-309

Scenario: You currently work as the marketing manager of your favorite company/organization and manage the success of one of its products or services. Your responsibility is to monitor the stages of the Product Life Cycle (PLC) and adjust the marketing strategies as needed for your product to thrive for as long as possible. At each stage, you assess changes you need to make to the product, price strategy, as well as competition and profit.

Create a 10- to 20-slide (not counting cover slide or reference slide) Microsoft® PowerPoint®presentation with speaker’s notes covering the following criteria:

 

 

 

    • Develop a slide setting the theme and goals of the presentation.

 

 

    • Define and discuss the PLC concept and its importance to marketing managers.

 

 

  • Define and discuss what role pricing strategy has in marketing and how marketing mangers decide what strategy to use.
MKT 421 Week 3 Mapping the Product Life Cycle (PLC) Presentation https://uopcourses.com/ https://plus.google.com/u/0/108200033792883877670/posts/dWT4sDYbQKM MKT 421 Week 3 Mapping the Product Life Cycle (PLC) Presentation Purpose of Assign
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