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Sociology 300, Exam 3 - Mark Zuckerberg Behavior Analysis

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Sociology 300, Exam 3 - Mark Zuckerberg Behavior Analysis

Your essay should be between 750 and 1000 words. Report the word count. (Essays shorter or longer than the requirements will be docked accordingly).

Your essay should contain at least three relevant quotations from the course readings. No external sources (e.g., Wikipedia or readings from other courses) are to be cited. For this reason, no bibliography is necessary. Just cite the name of the reading and the page number.

For example:

Adam Smith (Wealth of Nations, p. 7) argues that unlike humans, dogs acquire what they want through “servile and fawning attention.”

Staying out of trouble

Collaboration.It is fine to work with other students, but your exam must be written in your own words and express your own ideas.

Plagiarism. If I find that a paper contains plagiarized material, I will follow university procedures for reporting the offense and I will impose the appropriate penalties.


For this essay, please refer to the attached reading: “Facebook to Spend Billions on Future” (NY-Times, Oct 28, 2014). Your assignment is to pretend that Facebook shareholders have hired you, as a sociologist, to be their consultant. They are upset at Mark Zuckerberg, Facebo

ok’s chief executive, and would like you to evaluate his behavior. Specifically, they wish to know the following:

* How did Weber define the “spirit of capitalism”?

* Do Zuckerberg’s recent statements suggest that he is motivated by a spirit of capitalism?

* What other behaviors of his might we want to study?

* What forms of “social action” is Zuckerberg apparently engaged in?

* How could you change Zuckerberg’s mindset to make his actions more amenable to what “Wall Street” wants?

SAN FRANCISCO — Facebook shareholders got a sobering reminder on Tuesday: It’s Mark Zuckerberg’s company, and he is determined to spend billions of dollars over the next decade on ventures that might never generate substantial profits. Facebook reported strong growth in revenue and profit for the third quarter, continuing its recent string of impressive performances. But in a conference call to discuss the results with investors, Mr. Zuckerberg, Facebook’s co-founder and chief executive, focused more on his vision for the company over the next three, five and 10 years. He waxed eloquent about the prospect of bringing people in poor countries like Zambia onto the Internet, an almost charitable endeavor that won’t reap financial returns for a long time. Not once did he utter the word profit. Mr. Zuckerberg has 55 percent voting control over Facebook, according to the company’s most recent proxy statement. So if investors do not agree with his vision, they don’t have much choice but to sell. And many did, sending the company’s stock down 8.3 percent in after-hours trading. “Wall Street cares about the business model. We care less about changing the world,” said Laura Martin, an analyst with Needham & Company. Mr. Zuckerberg’s comments, along with the disclosure that expenses could rise as much as 75 percent next year to help carry out that vision, overshadowed what was an otherwise great quarter for the company. Facebook, already the world’s largest social network, said it had 1.35 billion monthly users in September, up from 1.32 billion in June, and 64 percent of them used the service daily, up slightly from the second quarter. Expenses were low enough that the company posted an operating profit margin of 44 percent — normally a figure that would thrill investors. “The core business is phenomenal. Outside of Google search ads, this is the best business we’ve seen on the Internet,” said Ben Schachter, an analyst with Macquarie Securities. But the enthusiasm faded as Mr. Zuckerberg started talking about the company’s long-term investments. Facebook’s chief financial officer, David Wehner, then warned that next year, expenses would rise 55 percent to 75 percent as the company invested in its new initiatives. These long-term initiatives echo similar pronouncements from other founder-controlled tech companies like Google and Amazon, which have periodically shocked investors with enormous investments in goofy-sounding projects like self-driving cars and video streaming services. “They’re really starting to stretch into new and different territories,” said Debra Aho Williamson, a principal analyst with the research firm eMarketer. “They’re going to make some big bets that may or may not be successful.” Mr. Rezab also said he expected Facebook to improve the ability of businesses to aim ads at mobile users based on their current locations — a feature that could be attractive to, say, a pizzeria that wants to reach potential customers at lunch time. But many such long-term investments never pan out, and even if they do, they could take years to pay off. That underscores the fundamental tension between Silicon Valley founders like Mr. Zuckerberg, who think about the long haul, and Wall Street, which is lucky to think ahead a year or two. “Truly long-term investors won’t mind these things,” Mr. Schachter said. “But for anyone invested in the near term, they are going to spend a lot of money for returns that might or might not come. That is a different mind-set than investors have been used to.”

A+ Tutorials Sociology 300, Exam 3 - Mark Zuckerberg Behavior Analysis Your essay should be between 750 and 1000 words. Report the word count. (Essays shorter or longer than the requirements will be docked accordingly). Your essay should contain a
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