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Public Relations Campaign Case Study - NIKE COMPANY

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Public Relations Campaign Case Study - NIKE COMPANY

Case study of a PR campaign

 

An independent and original case study of one PR campaign. Feel free to study examples from all parts of the world, from the past as well as the present, and from the public and not-for-profit sectors as well as the corporate world. Remember you’re studying a specific campaign. Make sure you have enough raw material for a proper case study. Similarly don’t try to cover too much – all PR campaigns for a major brand, for example. And focus on PR, not other promotional techniques!

Consider the ways in which PR has been used: supply information and examples, and use images and other material as appropriate, but make sure you develop your own arguments and draw your own conclusions after considering alternative views and possibilities. Be critical and analytical, not just offer description.

There’s no set pattern for the case study, but make sure you cover the following points:

• Introduction: brief description of the situation/background

• Why was PR being used (this may not always be as obvious as it seems)? Were other promotional techniques used? How were they combined?

• How was PR used?

• How effective was PR? Remember to supply evidence – and beware of making sweeping claims without supporting data: just because you liked an ad does not mean it was effective! Always consider other factors.

• What – if any - general conclusions can be drawn from the example you have studied? You should consider the wider implications of the campaign – social, cultural and otherwise. Relate your case study to what we have looked at during the module.

A+ Tutorials Public Relations Campaign Case Study - NIKE COMPANY Case study of a PR campaign An independent and original case study of one PR campaign. Feel free to study examples from all parts of the world, from the past as well as the presen
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