JWI 518 Week 10Assignment 3 Marketing In a Global Environment
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Assignment 3: Marketing Plan
Due Week 10, Sunday (Weight: 31%)
Incorporate the concepts you have learned throughout the course to create a formal marketing plan. The marketing plan will consist of a 20 - 35 slide PowerPoint deck on a selected product or service. The Marketing Plan should be targeted to an executive audience or a potential investor. Use each week’s study of principles and concepts to begin drafting your marketing plan a s you progress through the course.
Step 1: Select a product or service and submit your choice by the end of week 2
Select a product or service that you can obtain sufficient marketing information on, or if you are interested in starting your own business , you may elect to present a product or service that you intend to personally market.
If you decide to use a nationally recognized product/service, you may incorporate their existing marketing campaigns into your plan; however, you must add your own marke ting communications ideas as well. If you work for a small organization that does not have a formal marketing plan, you may use this opportunity to develop one.
Step 2: Conduct a situational analysis
Research and apply the weekly concepts to your chosen product or service to complete a situational analysis and begin developing your marketing plan. Analyze the company’s website, social media outlets, and other external sources for information. You may want to interview a company representative.
Marketing p lans based solely on information found on the company’s website will be incomplete and
Marketing Plan Slides